Essential Messages:
Media Spokesperson Skills for Crisis

Designed for those who must face the news media in crisis situations.

October 27, 2025 - Fairfield, CA

Hosted by the Fairfield Police Department

October 29, 2025 - Danville , CA

Hosted by the Danville Police Department

Executive Summary

This specialty course includes lecture, discussion, hands-on message development, and on-camera “mock” interviews. This concentrated session is designed for those who must face the news media in crisis situations. It is presented in tandem by a retired Police Captain (and Officer in Charge of Media Relations), and a working national investigative journalist with a major media company. Course content includes the following:

  • Understanding challenges of working with both mainstream and social media
  • Basic principles of working with the media
  • Media’s role in a crisis
  • How to prepare for a difficult interview
  • How to write effective messages
  • How to reinforce messages with examples, data and anecdotes
  • How to anticipate questions and prepare responses
  • Spokesperson rights
  • What “off the record” really means
  • Techniques to respond to tough questions
  • What body language communicates
  • How to deal with leading questions, antagonistic reporters, other media techniques
  • How and why to practice before going on camera

Course Information

Course Length: 1 day (8 hours)
Max Class Size: 45 Students
Equipment: All training equipment is provided by the RTC
Prerequisite: None
Student Requirements: None
Recommended For: All personnel speaking at news media situations
Notes: None

Podium with press microphones

Course Creators

Steve Gregory is California’s first working journalist to become a POST-certified instructor, and the first journalist in the country to receive international instructor certifications from IADLEST and ILEETA. He teaches media relations and crisis communications and focuses mostly on first responders. For 36 years Steve was a reporter/anchor with iHeartMEDIA (formerly Clear Channel Radio), the world’s largest radio/digital audio company. For 20 of those years, he was a national investigative correspondent based at KFI-AM in Los Angeles. Steve has won numerous awards including 11 prestigious Edward R. Murrow Awards and more than 85 Golden Mike Awards©. Since January of 2025 Steve has been a Special Correspondent with Audacy’s radio news powerhouse KNX 97.1 in Los Angeles, a CBS News affiliate. [More…]

Andrew J. Neiman is a nationally respected law enforcement leader, mediator, and executive educator with more than 36 years of distinguished service in the Los Angeles Police Department. A retired Police Captain and POST Certified Master Instructor, Neiman is widely recognized for his leadership in executive training, crisis communications, emergency management, and conflict resolution—particularly within first responder and emergency management communities. Throughout his LAPD career, Neiman served in virtually every level of the Incident Command System (ICS), responding to major disasters, critical incidents, and high-profile public safety events across Southern California. [More…]